in src/commands.js [100:107]
function expandCliVariables (cliVarList) {
return (cliVarList || []).reduce((cli_variables, variable) => {
const tokens = variable.split('=');
const key = tokens.shift().toUpperCase();
if (/^[\w-_]+$/.test(key)) cli_variables[key] = tokens.join('=');
return cli_variables;
}, {});
}