in content/js/main.js [1:21]
$(document).ready(function(){
// cache the window object
$window = $(window);
$('section[data-type="background"]').each(function(){
// declare the variable to affect the defined data-type
var $scroll = $(this);
$(window).scroll(function() {
// HTML5 proves useful for helping with creating JS functions!
// also, negative value because we're scrolling upwards
var yPos = -($window.scrollTop() / $scroll.data('speed'));
// background position
var coords = '50% '+ yPos + 'px';
// move the background
$scroll.css({ backgroundPosition: coords });
}); // end window scroll
}); // end section function
}); // close out script