_includes/head/seo/json-ld.html

{% if seo_type == 'article' %}
  {% assign seo_type = 'WebPage' %}
{% endif %}
    <script type="application/ld+json">{
      "@context":"http://schema.org",
      "@type": "{{ seo_type }}",
      "url": "{{ seo_url }}",
      "image": "{{ seo_image }}",
      "name": "{{ seo_title }}"
    }</script>