in lib/licensee/content_helper.rb [300:312]
def normalize(from_or_key, to = nil)
operation = { from: from_or_key, to: to } if to
operation ||= NORMALIZATIONS[from_or_key]
if operation
@_content = _content.gsub operation[:from], operation[:to]
elsif respond_to?("normalize_#{from_or_key}", true)
send("normalize_#{from_or_key}")
else
raise ArgumentError, "#{from_or_key} is an invalid normalization"
end
end