in src/main/scala/com/gu/commercial/display/AdTargetParamValue.scala [27:31]
private def targetValue(id: String): String = {
def takeFinalSegment(s: String) = s.takeRight(s.length - s.lastIndexOf('/') - 1)
if (id == ukNewsKeywordId) id
else takeFinalSegment(id)
}