in fapi-client/src/main/scala/com/gu/facia/api/utils/ItemKicker.scala [92:99]
def kickerContents(itemKicker: ItemKicker): Option[String] = itemKicker match {
case PodcastKicker(Some(series)) => Some(series.name)
case TagKicker(name, _, _) => Some(name)
case SectionKicker(name, _) => Some(name)
case FreeHtmlKicker(body) => Some(body)
case FreeHtmlKickerWithLink(body, _) => Some(body)
case _ => None
}