mozilla_vpn/dashboards/vpn_acquisition_funnel_view_user_journey.dashboard.lookml (1,763 lines of code) (raw):
- dashboard: vpn_acquisition_funnel_view_desktop_user_journey
title: VPN Acquisition Funnel View (desktop)- User Journey
layout: newspaper
preferred_viewer: dashboards-next
crossfilter_enabled: true
description: ''
refresh: 1 day
preferred_slug: cFlbaWxoWOcrxZQVyxq03z
elements:
- name: ''
type: text
title_text: ''
subtitle_text: ''
body_text: |
<div style="border-radius: 5px; padding: 5px 10px; background: #FFFFFF; height: 60px; color: red;">
<nav style="font-size: 20px;">
<img style="color: #000000; padding: 5px 10px; float: left; height: 40px;" src="https://www.mozilla.org/media/img/logos/vpn/logo-with-wordmark.c1659f9e6dd6.svg"/>
<a style="color: #000000; border: 1px solid white; padding: 5px 80px; float: left; line-height: 40px; font-weight: bold; text-decoration: underline" href ="https://mozilla.cloud.looker.com/dashboards/501?Partition+Date=28+day&Country=&Channel+Group=&UTM+Medium=&UTM+Source=&UTM+Campaign=&UTM+Content=&UTM+Term=&Entrypoint+Experiment=&Entrypoint+Variation=&Pricing+Plan=&OS+Name=&OS+Version=" >
User Journey</a>
<a style="color: #000000; padding: 5px 80px; float: left; line-height: 40px;" href="https://mozilla.cloud.looker.com/dashboards/499?Start+Date=28+day&Country=&Channel+Group=&Provider=&Pricing+Plan=&UTM+Medium=&UTM+Source=&UTM+Campaign=&UTM+Content=&Entrypoint+Experiment=&Entrypoint+Variation=">
New Subs</a>
<a style="color: #000000; padding: 5px 80px; float: left; line-height: 40px;" href="https://docs.google.com/document/d/1_l-ZsbKsxRh7HGqtODz8w8eDBqkw2N9SIZxEE9qG-DQ/edit?usp=sharing">
Docs</a>
</nav>
</div>
row: 0
col: 0
width: 24
height: 2
- name: " (2)"
type: text
title_text: ''
body_text: |2-
<div style="border-top: solid 2px #e0e0e0;">
<h3><b>Contact @yeonjoo for questions in #mozilla-vpn-data </b></h3>
<div style="border-bottom: solid 2px #e0e0e0;">
row: 2
col: 0
width: 24
height: 2
- title: Last Updated Date
name: Last Updated Date
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: single_value
fields: [funnel_product_page_to_subscribed_table.partition_date, funnel_product_page_to_subscribed_table.product_page_visit]
sorts: [funnel_product_page_to_subscribed_table.partition_date desc]
limit: 1
custom_color_enabled: true
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
series_types: {}
defaults_version: 1
hidden_fields: [funnel_product_page_to_subscribed_table.product_page_visit]
refresh: 1 day
listen:
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
row: 4
col: 0
width: 7
height: 4
- title: Product Page Visits on the Last Updated Date
name: Product Page Visits on the Last Updated Date
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: single_value
fields: [funnel_product_page_to_subscribed_table.partition_date, funnel_product_page_to_subscribed_table.product_page_visit,
product_page_visits]
sorts: [funnel_product_page_to_subscribed_table.partition_date desc]
limit: 2
dynamic_fields: [{category: measure, expression: !!null '', label: Product Page
Visit, value_format: !!null '', value_format_name: !!null '', based_on: funnel_product_page_to_subscribed_table.product_page_visit,
_kind_hint: measure, measure: product_page_visits, type: sum, _type_hint: number},
{category: table_calculation, description: 'Difference between the current row’s
value and value of the row below, divided by the value of the row below.',
label: "% Change Product Page Visit", value_format: !!null '', value_format_name: percent_0,
calculation_type: percent_difference_from_previous, table_calculation: change_product_page_visits,
args: [product_page_visits], _kind_hint: measure, _type_hint: number}]
custom_color_enabled: true
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: false
show_comparison_label: true
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
comparison_label: since the previous day
conditional_formatting: [{type: equal to, value: !!null '', background_color: "#3FE1B0",
font_color: !!null '', color_application: {collection_id: mozilla, palette_id: mozilla-sequential-0},
bold: false, italic: false, strikethrough: false, fields: !!null ''}]
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: none
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
show_null_points: true
interpolation: linear
defaults_version: 1
series_types: {}
hidden_fields: [product_page_visits]
refresh: 1 day
listen:
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 4
col: 7
width: 9
height: 4
- title: Total Product Page Visits During Filtered Days
name: Total Product Page Visits During Filtered Days
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: single_value
fields: [funnel_product_page_to_subscribed_table.product_page_visit]
limit: 1
custom_color_enabled: true
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
defaults_version: 1
series_types: {}
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 4
col: 16
width: 8
height: 4
- name: " (3)"
type: text
title_text: ''
body_text: "# [Product Page](www.mozilla.org/vpn) Traffic "
row: 8
col: 0
width: 24
height: 2
- title: Product Page Visit Trend
name: Product Page Visit Trend
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_line
fields: [funnel_product_page_to_subscribed_table.partition_date, funnel_product_page_to_subscribed_table.product_page_visit]
sorts: [funnel_product_page_to_subscribed_table.partition_date]
total: true
dynamic_fields: [{category: measure, expression: !!null '', label: Product Page
Visit, value_format: !!null '', value_format_name: !!null '', based_on: funnel_product_page_to_subscribed_table.product_page_visit,
_kind_hint: measure, measure: product_page_visits, type: sum, _type_hint: number},
{category: table_calculation, description: Current row’s value divided by the
value of the row below., label: "% Change Product Page Visit", value_format: !!null '',
value_format_name: percent_0, calculation_type: percent_difference_from_previous,
table_calculation: change_product_page_visits, args: [product_page_visits],
_kind_hint: dimension, _type_hint: number, is_disabled: true}, {category: table_calculation,
description: Cumulative sum of this row and all previous rows in the column,
label: Running Total VPN Site Hits, value_format: !!null '', value_format_name: Default
formatting, calculation_type: running_total, table_calculation: running_total_product_page_visits,
args: [funnel_product_page_to_subscribed_table.product_page_visit], _kind_hint: measure,
_type_hint: number, is_disabled: true}]
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: circle
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
show_null_points: false
interpolation: linear
y_axes: [{label: session counts, orientation: left, series: [{axisId: funnel_product_page_to_subscribed_table.product_page_visit,
id: funnel_product_page_to_subscribed_table.product_page_visit, name: VPN
Site Hits}], showLabels: true, showValues: true, unpinAxis: false, tickDensity: custom,
tickDensityCustom: 99, type: linear}]
series_types: {}
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
defaults_version: 1
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 10
col: 11
width: 13
height: 6
- name: " (4)"
type: text
title_text: ''
body_text: "# Top of the Acquisition Funnel\n"
row: 37
col: 0
width: 24
height: 2
- name: All Users Conversion Funnel Steps
type: text
title_text: All Users Conversion Funnel Steps
body_text: "This plot displays the overall user journey through the acquisition\
\ funnel. Depending on their FxA status(New FxA users, , Signed in FxA users),\
\ there are different mid-steps to get to each step shown in the plot. For example,\
\ Signed out FxA users, existing FxA users who were not signed in before entering\
\ the funnel, have sign-in steps between the acquisition process start step\
\ and the payment setup engagement step. For more information about the funnel\
\ steps for each user group, refer to [this board](https://miro.com/app/board/o9J_lq1HHTg=/?invite_link_id=97426737166).\n\
\n* The **CVR From Payment Site Visit to Payment Complete** is the conversion\
\ rate of people who completed the payment over people who started the acquisition\
\ process.\n\n* Click the three dots on the top right of the plot to compare\
\ the CVRs for different groups on one plot using the **Explore** feature. \
\ \n\n\n"
row: 79
col: 0
width: 9
height: 7
- title: All User Conversion Process
name: All User Conversion Process
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_column
fields: [funnel_product_page_to_subscribed_table.partition_date, funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
funnel_product_page_to_subscribed_table.all_users_step2_payment_setup_engage,
funnel_product_page_to_subscribed_table.all_users_step3_payment_setup_complete,
funnel_product_page_to_subscribed_table.CVR_from_payment_page_visit_to_payment_complete]
fill_fields: [funnel_product_page_to_subscribed_table.partition_date]
sorts: [funnel_product_page_to_subscribed_table.partition_date]
limit: 500
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: circle
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
y_axes: [{label: Session Counts, orientation: left, series: [{axisId: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
id: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
name: Total Acquisition Process Start}, {axisId: funnel_product_page_to_subscribed_table.all_users_step2_payment_setup_engage,
id: funnel_product_page_to_subscribed_table.all_users_step2_payment_setup_engage,
name: Total Payment Setup Engage}, {axisId: funnel_product_page_to_subscribed_table.all_users_step3_payment_setup_complete,
id: funnel_product_page_to_subscribed_table.all_users_step3_payment_setup_complete,
name: Total Payment Setup Complete}], showLabels: true, showValues: true,
maxValue: !!null '', minValue: !!null '', unpinAxis: false, tickDensity: custom,
tickDensityCustom: 75, type: linear}, {label: CVR(%), orientation: right,
series: [{axisId: funnel_product_page_to_subscribed_table.CVR_from_payment_page_visit_to_payment_complete,
id: funnel_product_page_to_subscribed_table.CVR_from_payment_page_visit_to_payment_complete,
name: CVR From Payment Site Visit to Payment Complete}, {axisId: funnel_product_page_to_subscribed_table.overall_CVR_from_payment_page_visit_to_payment_complete,
id: funnel_product_page_to_subscribed_table.overall_CVR_from_payment_page_visit_to_payment_complete,
name: Overall CVR From Payment Site Visit to Payment Complete}], showLabels: true,
showValues: true, maxValue: !!null '', minValue: !!null '', unpinAxis: false,
tickDensity: custom, tickDensityCustom: 60, type: linear}]
series_types:
funnel_product_page_to_subscribed_table.CVR_from_payment_page_visit_to_payment_complete: line
funnel_product_page_to_subscribed_table.overall_CVR_from_payment_page_visit_to_payment_complete: line
reference_lines: []
show_null_points: false
interpolation: linear
defaults_version: 1
hidden_fields:
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 79
col: 9
width: 15
height: 7
- title: CTR from the Product Page to Entering Subscription Flow
name: CTR from the Product Page to Entering Subscription Flow
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_column
fields: [funnel_product_page_to_subscribed_table.CTR_from_product_page_visit_to_entering_subscription_flow,
funnel_product_page_to_subscribed_table.product_page_visit, funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
funnel_product_page_to_subscribed_table.partition_date]
filters: {}
sorts: [funnel_product_page_to_subscribed_table.partition_date]
limit: 500
dynamic_fields: [{category: measure, expression: !!null '', label: Total Acquisition
Process Start, value_format: !!null '', value_format_name: !!null '', based_on: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
_kind_hint: measure, measure: total_acquisition_process_start, type: sum,
_type_hint: number}, {category: table_calculation, label: "% Change Total\
\ Acquisition Process Start", value_format: !!null '', value_format_name: percent_1,
calculation_type: percent_difference_from_previous, table_calculation: change_total_acquisition_process_start,
args: [total_acquisition_process_start], _kind_hint: dimension, _type_hint: number,
is_disabled: true}, {category: table_calculation, description: Cumulative
sum of this row and all previous rows in the column, label: Running Total
Total Acquisition Process Start, value_format: !!null '', value_format_name: Default
formatting, calculation_type: running_total, table_calculation: running_total_total_acquisition_process_start,
args: [total_acquisition_process_start], _kind_hint: dimension, _type_hint: number,
is_disabled: true}]
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: circle
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
color_application:
collection_id: mozilla
palette_id: mozilla-categorical-0
options:
steps: 5
reverse: false
y_axes: [{label: Session Counts, orientation: left, series: [{axisId: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
id: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
name: All Users Step1 Acquisition Process Start}], showLabels: true, showValues: true,
maxValue: !!null '', unpinAxis: false, tickDensity: custom, tickDensityCustom: 92,
type: linear}, {label: CTR(%), orientation: right, series: [{axisId: funnel_product_page_to_subscribed_table.CTR_from_product_page_visit_to_entering_subscription_flow,
id: funnel_product_page_to_subscribed_table.CTR_from_product_page_visit_to_entering_subscription_flow,
name: CTR From Product Page Visit to Entering Subscription Flow}], showLabels: true,
showValues: true, unpinAxis: false, tickDensity: default, type: linear}]
series_types:
funnel_product_page_to_subscribed_table.CTR_from_product_page_visits_to_enter_the_funnel: line
funnel_product_page_to_subscribed_table.CTR_from_product_page_visit_to_entering_subscription_flow: line
show_null_points: false
interpolation: linear
defaults_version: 1
hidden_fields: [funnel_product_page_to_subscribed_table.product_page_visit]
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 44
col: 4
width: 17
height: 6
- title: New FxA users Conversion Process
name: New FxA users Conversion Process
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_column
fields: [funnel_product_page_to_subscribed_table.partition_date, funnel_product_page_to_subscribed_table.new_fxa_users_step1_input_emails,
funnel_product_page_to_subscribed_table.new_fxa_users_step2_payment_setup_engage,
funnel_product_page_to_subscribed_table.new_fxa_users_step3_payment_setup_complete,
funnel_product_page_to_subscribed_table.new_fxa_CVR]
sorts: [funnel_product_page_to_subscribed_table.partition_date]
limit: 500
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: circle
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
y_axes: [{label: session counts, orientation: left, series: [{axisId: funnel_product_page_to_subscribed_table.new_fxa_users_step1_input_emails,
id: funnel_product_page_to_subscribed_table.new_fxa_users_step1_input_emails,
name: New FxA User Input Emails}, {axisId: funnel_product_page_to_subscribed_table.new_fxa_users_step2_payment_setup_engage,
id: funnel_product_page_to_subscribed_table.new_fxa_users_step2_payment_setup_engage,
name: New FxA Payment Setup Engage}, {axisId: funnel_product_page_to_subscribed_table.new_fxa_users_step3_payment_setup_complete,
id: funnel_product_page_to_subscribed_table.new_fxa_users_step3_payment_setup_complete,
name: New FxA Payment Setup Complete}, {axisId: funnel_product_page_to_subscribed_table.overall_New_FxA_user_input_emails,
id: funnel_product_page_to_subscribed_table.overall_New_FxA_user_input_emails,
name: Overall New FxA User Input Emails}], showLabels: true, showValues: true,
unpinAxis: false, tickDensity: custom, tickDensityCustom: 63, type: linear},
{label: '', orientation: left, series: [{axisId: funnel_product_page_to_subscribed_table.overall_New_FxA_payment_setup_complete,
id: funnel_product_page_to_subscribed_table.overall_New_FxA_payment_setup_complete,
name: Overall New FxA Payment Setup Complete}], showLabels: true, showValues: true,
unpinAxis: false, tickDensity: default, type: linear}, {label: CVR(%), orientation: right,
series: [{axisId: funnel_product_page_to_subscribed_table.new_fxa_CVR, id: funnel_product_page_to_subscribed_table.new_fxa_CVR,
name: New FxA CVR}, {axisId: funnel_product_page_to_subscribed_table.overall_New_FxA_CVR,
id: funnel_product_page_to_subscribed_table.overall_New_FxA_CVR, name: Overall
New FxA CVR}], showLabels: true, showValues: true, unpinAxis: false,
tickDensity: custom, tickDensityCustom: 72, type: linear}]
limit_displayed_rows_values:
show_hide: hide
first_last: first
num_rows: 0
hide_legend: false
series_types:
funnel_product_page_to_subscribed_table.new_fxa_CVR: line
funnel_product_page_to_subscribed_table.overall_New_FxA_CVR: line
show_dropoff: false
show_null_points: false
interpolation: linear
defaults_version: 1
hidden_fields: []
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 86
col: 9
width: 15
height: 6
- name: New FxA Users Conversion Process
type: text
title_text: New FxA Users Conversion Process
body_text: "The three bars in the chart represent steps that summarize the conversion\
\ process for users who did not have a FxA before entering the acquisition funnel.\
\ **New FxA User Step 1 Input Emails** is the first step for the new FxA user\
\ group that is distinguishable from the other two groups with FxA accounts.\
\ \n\n* The **New FxA CVR** is the rate of users completed the payment out of\
\ new FxA users who engaged in inputting their emails. \n\n* Click the three\
\ dots on the top right of the plot to compare the CVRs for different groups\
\ on one plot using the **Explore** feature.\n"
row: 86
col: 0
width: 9
height: 6
- name: Signed Out FxA Users Users Conversion Process
type: text
title_text: Signed Out FxA Users Users Conversion Process
body_text: "The four bars in the chart represent steps that summarize the conversion\
\ process for users who had a FxA but had not signed in before entering the\
\ acquisition funnel. **Signed out Fxa Users Step1 Signin CTA Click** is the\
\ first step for this user group that is distinguishable from the new FxA user\
\ group. This step is captured when the users click the “sign in” CTA button.\
\ \n\n* The **Singed Out FxA CVR** is the proportion of the users who completed\
\ the payment out of the users who clicked the “sign in” CTA button. It is calculated\
\ based on the filters you set. \n\n* Click the three dots on the top right\
\ of the plot to compare the CVRs for different groups on one plot the **Explore**\
\ feature.\n\n"
row: 92
col: 0
width: 9
height: 7
- title: Signed out FxA Users Conversion Process
name: Signed out FxA Users Conversion Process
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_column
fields: [funnel_product_page_to_subscribed_table.partition_date, funnel_product_page_to_subscribed_table.signed_out_fxa_users_step1_sign_in_CTA_click,
funnel_product_page_to_subscribed_table.signed_out_fxa_users_step2_payment_setup_view,
funnel_product_page_to_subscribed_table.signed_out_fxa_users_step3_payment_setup_engage,
funnel_product_page_to_subscribed_table.signed_out_fxa_users_step4_payment_setup_complete,
funnel_product_page_to_subscribed_table.signed_out_fxa_CVR]
sorts: [funnel_product_page_to_subscribed_table.partition_date]
limit: 500
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: circle
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
y_axes: [{label: Session Counts, orientation: left, series: [{axisId: funnel_product_page_to_subscribed_table.signed_out_fxa_users_step1_sign_in_CTA_click,
id: funnel_product_page_to_subscribed_table.signed_out_fxa_users_step1_sign_in_CTA_click,
name: Signed Out Fxa Users Step1 Signin CTA Click}, {axisId: funnel_product_page_to_subscribed_table.signed_out_fxa_users_step2_payment_setup_view,
id: funnel_product_page_to_subscribed_table.signed_out_fxa_users_step2_payment_setup_view,
name: Signed Out Fxa Users Step2 Payment Setup View}, {axisId: funnel_product_page_to_subscribed_table.signed_out_fxa_users_step3_payment_setup_engage,
id: funnel_product_page_to_subscribed_table.signed_out_fxa_users_step3_payment_setup_engage,
name: Signed Out Fxa Users Step3 Payment Setup Engage}, {axisId: funnel_product_page_to_subscribed_table.signed_out_fxa_users_step4_payment_setup_complete,
id: funnel_product_page_to_subscribed_table.signed_out_fxa_users_step4_payment_setup_complete,
name: Signed Out Fxa Users Step4 Payment Setup Complete}], showLabels: true,
showValues: true, unpinAxis: false, tickDensity: custom, tickDensityCustom: 99,
type: linear}, {label: CVR(%), orientation: right, series: [{axisId: funnel_product_page_to_subscribed_table.signed_out_fxa_CVR,
id: funnel_product_page_to_subscribed_table.signed_out_fxa_CVR, name: Signed
Out Fxa CVR}], showLabels: true, showValues: true, unpinAxis: false,
tickDensity: default, type: linear}]
hidden_series: []
series_types:
funnel_product_page_to_subscribed_table.signed_out_fxa_users_CVR: line
funnel_product_page_to_subscribed_table.signed_out_fxa_CVR: line
show_null_points: false
interpolation: linear
discontinuous_nulls: false
defaults_version: 1
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 92
col: 9
width: 15
height: 7
- title: Signed in FxA Users Conversion Process
name: Signed in FxA Users Conversion Process
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_column
fields: [funnel_product_page_to_subscribed_table.partition_date, funnel_product_page_to_subscribed_table.signed_in_fxa_users_step1_payment_setup_view,
funnel_product_page_to_subscribed_table.signed_in_fxa_users_step2_payment_setup_engage,
funnel_product_page_to_subscribed_table.signed_in_fxa_users_step3_payment_setup_complete,
funnel_product_page_to_subscribed_table.signed_in_fxa_CVR]
sorts: [funnel_product_page_to_subscribed_table.partition_date]
limit: 500
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: circle
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
y_axes: [{label: Session Counts, orientation: left, series: [{axisId: funnel_product_page_to_subscribed_table.signed_in_fxa_users_step1_payment_setup_view,
id: funnel_product_page_to_subscribed_table.signed_in_fxa_users_step1_payment_setup_view,
name: Signed In Fxa Users Step1 Payment Setup View}, {axisId: funnel_product_page_to_subscribed_table.signed_in_fxa_users_step2_payment_setup_engage,
id: funnel_product_page_to_subscribed_table.signed_in_fxa_users_step2_payment_setup_engage,
name: Signed In Fxa Users Step2 Payment Setup Engage}, {axisId: funnel_product_page_to_subscribed_table.signed_in_fxa_users_step3_payment_setup_complete,
id: funnel_product_page_to_subscribed_table.signed_in_fxa_users_step3_payment_setup_complete,
name: Signed In Fxa Users Step3 Payment Setup Complete}], showLabels: true,
showValues: true, unpinAxis: false, tickDensity: custom, tickDensityCustom: 97,
type: linear}, {label: CVR(%), orientation: right, series: [{axisId: funnel_product_page_to_subscribed_table.signed_in_fxa_CVR,
id: funnel_product_page_to_subscribed_table.signed_in_fxa_CVR, name: Signed
In Fxa CVR}], showLabels: true, showValues: true, unpinAxis: false,
tickDensity: default, type: linear}]
hide_legend: false
series_types:
funnel_product_page_to_subscribed_table.signed_in_fxa_users_CVR: line
funnel_product_page_to_subscribed_table.overall_Existing_Fxa_SignedIn_CVR: line
funnel_product_page_to_subscribed_table.signed_in_fxa_CVR: line
show_null_points: false
interpolation: linear
defaults_version: 1
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 99
col: 9
width: 15
height: 7
- name: Signed in FxA Users Conversion Process (2)
type: text
title_text: Signed in FxA Users Conversion Process
body_text: "The three bars in the chart represent steps that summarize the conversion\
\ process for users who had a FxA and had already signed in before entering\
\ the acquisition funnel. \n\n**Signed In FxA Users Step1 Payment Setup View**\
\ is the first step for this user group and it is captured when the users visit\
\ the payment page from the VPN product page by choosing a plan. \n\n* The **Signed\
\ In FxA CVR** is the proportion of users who completed the payment out of\
\ the users entered the funnel with a signed in FxA account. It is calculated\
\ based on the filters you set. \n\n* Click the three dots on the top right\
\ of the plot to compare the CVRs for different groups on one plot using the\
\ **Explore** feature.\n\n"
row: 99
col: 0
width: 9
height: 7
- title: Product Page Visits by Country
name: Product Page Visits by Country
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_pie
fields: [funnel_product_page_to_subscribed_table.product_page_visit, funnel_product_page_to_subscribed_table.country]
sorts: [funnel_product_page_to_subscribed_table.product_page_visit desc]
limit: 20
value_labels: labels
label_type: labPer
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: none
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
show_null_points: true
interpolation: linear
defaults_version: 1
series_types: {}
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_row_numbers: true
transpose: false
truncate_text: true
hide_totals: false
hide_row_totals: false
size_to_fit: true
table_theme: white
enable_conditional_formatting: false
header_text_alignment: left
header_font_size: 12
rows_font_size: 12
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 10
col: 0
width: 11
height: 6
- title: Chosen Pricing Plan on the Top of the Funnel
name: Chosen Pricing Plan on the Top of the Funnel
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_grid
fields: [funnel_product_page_to_subscribed_table.pricing_plan, funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start]
sorts: [funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start
desc]
limit: 500
show_view_names: false
show_row_numbers: true
transpose: false
truncate_text: true
hide_totals: false
hide_row_totals: false
size_to_fit: true
table_theme: white
limit_displayed_rows: false
enable_conditional_formatting: false
header_text_alignment: left
header_font_size: 12
rows_font_size: 12
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
x_axis_gridlines: false
y_axis_gridlines: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
legend_position: center
point_style: none
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
y_axes: [{label: Session Count, orientation: left, series: [{axisId: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
id: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
name: Total Acquisition Process Start}], showLabels: true, showValues: true,
unpinAxis: false, tickDensity: default, tickDensityCustom: 5, type: linear}]
series_types: {}
defaults_version: 1
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 52
col: 4
width: 17
height: 6
- title: Product Page Visits by Channel Group
name: Product Page Visits by Channel Group
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_line
fields: [funnel_product_page_to_subscribed_table.product_page_visit, funnel_product_page_to_subscribed_table.partition_date,
funnel_product_page_to_subscribed_table.channel_group]
pivots: [funnel_product_page_to_subscribed_table.channel_group]
sorts: [funnel_product_page_to_subscribed_table.product_page_visit desc 0, funnel_product_page_to_subscribed_table.channel_group]
limit: 500
dynamic_fields: [{category: measure, expression: !!null '', label: Product Page
Visit, value_format: !!null '', value_format_name: !!null '', based_on: funnel_product_page_to_subscribed_table.product_page_visit,
_kind_hint: measure, measure: product_page_visits, type: sum, _type_hint: number},
{category: table_calculation, description: 'Difference between the current row’s
value and value of the row below, divided by the value of the row below.',
label: "% Change Product Page Visit", value_format: !!null '', value_format_name: percent_1,
calculation_type: percent_difference_from_previous, table_calculation: change_product_page_visits,
args: [product_page_visits], _kind_hint: dimension, _type_hint: number, is_disabled: true},
{category: table_calculation, description: Cumulative sum of this row and all
previous rows in the column, label: Running Total Product Page Visits, value_format: !!null '',
value_format_name: Default formatting, calculation_type: running_total, table_calculation: running_total_product_page_visits,
args: [funnel_product_page_to_subscribed_table.product_page_visit], _kind_hint: measure,
_type_hint: number, is_disabled: true}]
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: circle
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
show_null_points: true
interpolation: linear
y_axes: [{label: '', orientation: left, series: [{axisId: funnel_product_page_to_subscribed_table.product_page_visit,
id: direct - funnel_product_page_to_subscribed_table.product_page_visit,
name: direct}, {axisId: funnel_product_page_to_subscribed_table.product_page_visit,
id: marketing_owned - funnel_product_page_to_subscribed_table.product_page_visit,
name: marketing_owned}, {axisId: funnel_product_page_to_subscribed_table.product_page_visit,
id: marketing_paid - funnel_product_page_to_subscribed_table.product_page_visit,
name: marketing_paid}, {axisId: funnel_product_page_to_subscribed_table.product_page_visit,
id: miscellaneous - funnel_product_page_to_subscribed_table.product_page_visit,
name: miscellaneous}, {axisId: funnel_product_page_to_subscribed_table.product_page_visit,
id: organic - funnel_product_page_to_subscribed_table.product_page_visit,
name: organic}, {axisId: funnel_product_page_to_subscribed_table.product_page_visit,
id: product_owned - funnel_product_page_to_subscribed_table.product_page_visit,
name: product_owned}, {axisId: funnel_product_page_to_subscribed_table.product_page_visit,
id: unattributed - funnel_product_page_to_subscribed_table.product_page_visit,
name: unattributed}], showLabels: true, showValues: true, unpinAxis: false,
tickDensity: custom, tickDensityCustom: 97, type: linear}]
series_types: {}
show_row_numbers: true
transpose: false
truncate_text: true
hide_totals: false
hide_row_totals: false
size_to_fit: true
table_theme: white
enable_conditional_formatting: false
header_text_alignment: left
header_font_size: 12
rows_font_size: 12
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
defaults_version: 1
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 24
col: 4
width: 17
height: 7
- title: Top of the Funnel by Channel Group
name: Top of the Funnel by Channel Group
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_line
fields: [funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
funnel_product_page_to_subscribed_table.partition_date, funnel_product_page_to_subscribed_table.channel_group]
pivots: [funnel_product_page_to_subscribed_table.channel_group]
sorts: [funnel_product_page_to_subscribed_table.partition_date desc, funnel_product_page_to_subscribed_table.channel_group]
limit: 500
dynamic_fields: [{category: measure, expression: !!null '', label: Total Acquisition
Process Start, value_format: !!null '', value_format_name: !!null '', based_on: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
_kind_hint: measure, measure: total_acquisition_process_start, type: sum,
_type_hint: number}, {category: table_calculation, description: Current row’s
value divided by the value of the row below., label: "% Change Total Acquisition\
\ Process Start", value_format: !!null '', value_format_name: percent_1,
calculation_type: percent_of_previous, table_calculation: change_total_acquisition_process_start,
args: [total_acquisition_process_start], _kind_hint: dimension, _type_hint: number,
is_disabled: true}, {category: table_calculation, label: Running Total Total
Acquisition Process Start, value_format: !!null '', value_format_name: Default
formatting, calculation_type: running_row_total, table_calculation: running_total_total_acquisition_process_start,
args: [total_acquisition_process_start], _kind_hint: measure, _type_hint: number,
is_disabled: true}]
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: circle
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
show_null_points: true
interpolation: linear
y_axes: [{label: Session Count, orientation: left, series: [{axisId: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
id: direct - funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
name: direct}, {axisId: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
id: marketing_owned - funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
name: marketing_owned}, {axisId: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
id: marketing_paid - funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
name: marketing_paid}, {axisId: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
id: miscellaneous - funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
name: miscellaneous}, {axisId: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
id: organic - funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
name: organic}, {axisId: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
id: product_owned - funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
name: product_owned}, {axisId: funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
id: unattributed - funnel_product_page_to_subscribed_table.all_users_step1_acquisition_process_start,
name: unattributed}], showLabels: true, showValues: true, unpinAxis: false,
tickDensity: custom, tickDensityCustom: 100, type: linear}]
series_types: {}
show_row_numbers: true
transpose: false
truncate_text: true
hide_totals: false
hide_row_totals: false
size_to_fit: true
table_theme: white
enable_conditional_formatting: false
header_text_alignment: left
header_font_size: 12
rows_font_size: 12
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
defaults_version: 1
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 61
col: 4
width: 17
height: 6
- name: Product Site Visits by Channel Group
type: text
title_text: Product Site Visits by Channel Group
body_text: "The channel groups are categorized using the UTM attributions ( medium,\
\ source, campaign, content). The categorization rules were based on the Marketing\
\ UTM Parameters - 2021 H2 spreadsheet.\n\n* Direct: traffic led to the VPN\
\ product page or the mobile app stores without a campaign attribution. In a\
\ web browser, when users visit through the link from their search results or\
\ by entering mozilla.org/vpn to the URL bar, they are attributed with (**medium**\
\ = `referral` , **source** = `www.mozilla.org-vpn-product-page` , **campaign**\
\ = `vpn-product-page`). In a mobile app store, the direct traffic is attributed\
\ with (**medium** = `organic`, **source** =`google-play`). \n\n* Marketing\
\ owned: traffic led by the marketing owned media campaigns (ex. Blog.mozilla.org,\
\ whatsnew)\n\n* Marketing paid: traffic led by the paid campaign(ex. SEM)\n\
\n* Product owned: traffic led by the product owned media campaigns (ex. Firefox\
\ browser)\n\n* Unattributed: traffic led with no attribution\n\n* Miscellaneous:\
\ traffic led with some attributions that could not be categorized. It could\
\ be that some of the attribution parameters got lost or attributions that were\
\ not well documented. \n* For a more detailed explanation for the categorization\
\ of the channel groups, please refer to [this documentation](https://docs.google.com/document/d/1ojf1XHb3Iu5GNzMfozDcxWhEw6d9A4QuiaoAm-gDIrk/edit?usp=sharing). "
row: 16
col: 0
width: 24
height: 8
- title: Top 10 Attributions that Led the Most Site Visits
name: Top 10 Attributions that Led the Most Site Visits
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_grid
fields: [funnel_product_page_to_subscribed_table.product_page_visit, funnel_product_page_to_subscribed_table.channel_group,
funnel_product_page_to_subscribed_table.utm_medium, funnel_product_page_to_subscribed_table.utm_source,
funnel_product_page_to_subscribed_table.utm_campaign, funnel_product_page_to_subscribed_table.utm_content]
sorts: [funnel_product_page_to_subscribed_table.product_page_visit desc]
limit: 10
show_view_names: false
show_row_numbers: true
transpose: false
truncate_text: true
hide_totals: false
hide_row_totals: false
size_to_fit: true
table_theme: white
limit_displayed_rows: false
enable_conditional_formatting: false
header_text_alignment: left
header_font_size: 12
rows_font_size: 12
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
x_axis_gridlines: false
y_axis_gridlines: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
legend_position: center
point_style: none
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
defaults_version: 1
series_types: {}
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 31
col: 4
width: 17
height: 6
- name: " (5)"
type: text
title_text: ''
body_text: "# Conversion Funnel Steps\n\nDepending on users status with their\
\ FxA, the conversion funnel varies. For all users, there are three common steps\
\ between groups that are plotted to monitor overall trend. Then there are three\
\ separate plots for\n\n* New FxA users: people who did not have a FxA before\
\ entering the acquisition funnel \n\n* Signed off FxA users : people who had\
\ a FxA but did not sign in before entering the funnel, existing FxA users who\
\ were signed in before entering the funnel. \n\n* Signed in FxA users: people\
\ who had a FxA and already signed in before entering the funnel.\n\nFor more\
\ information about each funnel, refer to [this board](https://miro.com/app/board/o9J_lq1HHTg=/?invite_link_id=97426737166).\n\
\nTo understand how each step in the user journey of each user group, refer\
\ to [this documentation](https://docs.google.com/document/d/1LpxDmkmwEHbD_7y_Qb3SKEjCLDS9j3ZoIKE4N9TU64A/edit?usp=sharing). "
row: 73
col: 0
width: 24
height: 6
- name: Click Through Rate (CTR) from choosing a pricing plan to start the acquisition
process
type: text
title_text: Click Through Rate (CTR) from choosing a pricing plan to start the
acquisition process
body_text: "The CTR is calculated as a rate of the number of people on the top\
\ of the funnel by clicking a pricing plan in [the VPN product page](www.mozilla.org/vpn).\
\ \n\n* **CTR (Click Through Rate in %)= (the payment page visits)/(VPN product\
\ page visits)*100**\n\n* Using filters on the top, you can get the CTR for\
\ a specific group. \n\n* Click the three dots on the top right of the plot\
\ to compare the CTRs for different groups on one plot using the **Explore**\
\ feature. \n"
row: 39
col: 0
width: 24
height: 5
- name: Pricing Plans Chosen while Entering the Funnel
type: text
title_text: Pricing Plans Chosen while Entering the Funnel
body_text: 'Users choose one of the three pricing plans (monthly, 6 months, 12
months) to enter the subscription flow. This chart represents the number of
sessions that chose each plan. '
row: 50
col: 0
width: 24
height: 2
- name: Top of the Funnel traffic by Channel Group
type: text
title_text: Top of the Funnel traffic by Channel Group
body_text: 'This plot shows how many people from each channel group entered the
acquisition funnel after landing on the VPN product page. The conversion rate
for each group from the product page to the top of the funnel can be found in
**CTR From Product Page Visit to Entering Subscription Flow** above using the
channel group filter on the top. '
row: 58
col: 0
width: 24
height: 3
- title: Top 10 Attributions that Led to the Top of the Funnel
name: Top 10 Attributions that Led to the Top of the Funnel
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_grid
fields: [funnel_product_page_to_subscribed_table.channel_group, funnel_product_page_to_subscribed_table.utm_medium,
funnel_product_page_to_subscribed_table.utm_source, funnel_product_page_to_subscribed_table.utm_campaign,
funnel_product_page_to_subscribed_table.utm_content, funnel_product_page_to_subscribed_table.product_page_visit]
sorts: [funnel_product_page_to_subscribed_table.product_page_visit desc]
limit: 10
show_view_names: false
show_row_numbers: true
transpose: false
truncate_text: true
hide_totals: false
hide_row_totals: false
size_to_fit: true
table_theme: white
limit_displayed_rows: false
enable_conditional_formatting: false
header_text_alignment: left
header_font_size: 12
rows_font_size: 12
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
series_types: {}
defaults_version: 1
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Country: funnel_product_page_to_subscribed_table.country
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 67
col: 4
width: 17
height: 6
- name: Coupon Usage Monitoring
type: text
title_text: Coupon Usage Monitoring
subtitle_text: ''
body_text: "* [Suggested ways to monitor coupon usage](https://docs.google.com/document/d/1TbXKLuLmAN6Soz2o7qE3c-quz06i9qti3NfkV901X2E/edit?usp=sharing)\
\ \n* User Tip: You may filter Coupon Code = \"is not null\" to only display\
\ the subscriptions linked with a coupon\n* Leave comment in [this ticket](https://mozilla-hub.atlassian.net/browse/DVPN-123)\
\ for feedback and questions. "
row: 106
col: 0
width: 24
height: 3
- title: Coupon Applied Sessions and Acceptance Rate
name: Coupon Applied Sessions and Acceptance Rate
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_line
fields: [funnel_product_page_to_subscribed_table.partition_date, funnel_product_page_to_subscribed_table.discount_coupon_submit,
funnel_product_page_to_subscribed_table.discount_coupon_success]
fill_fields: [funnel_product_page_to_subscribed_table.partition_date]
sorts: [funnel_product_page_to_subscribed_table.partition_date desc]
limit: 500
column_limit: 15
dynamic_fields: [{category: table_calculation, expression: "${funnel_product_page_to_subscribed_table.discount_coupon_success}/${funnel_product_page_to_subscribed_table.discount_coupon_submit}",
label: Acceptance Rate, value_format: !!null '', value_format_name: percent_0,
_kind_hint: measure, table_calculation: acceptance_rate, _type_hint: number}]
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: circle
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
show_null_points: false
interpolation: linear
y_axes: [{label: Coupon Event Count, orientation: left, series: [{axisId: funnel_product_page_to_subscribed_table.discount_coupon_submit,
id: funnel_product_page_to_subscribed_table.discount_coupon_submit, name: Discount
Coupon Submit}, {axisId: funnel_product_page_to_subscribed_table.discount_coupon_success,
id: funnel_product_page_to_subscribed_table.discount_coupon_success, name: Discount
Coupon Success}], showLabels: true, showValues: true, unpinAxis: false,
tickDensity: default, type: linear}, {label: Acceptance Rate(%), orientation: right,
series: [{axisId: acceptance_rate, id: acceptance_rate, name: Acceptance Rate}],
showLabels: true, showValues: true, unpinAxis: false, tickDensity: custom,
tickDensityCustom: 100, type: linear}]
hidden_fields:
defaults_version: 1
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
Country: funnel_product_page_to_subscribed_table.country
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 109
col: 9
width: 15
height: 7
- title: Top 10 attributions in Coupon Submission Count
name: Top 10 attributions in Coupon Submission Count
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_grid
fields: [funnel_product_page_to_subscribed_table.channel_group, funnel_product_page_to_subscribed_table.utm_medium,
funnel_product_page_to_subscribed_table.utm_source, funnel_product_page_to_subscribed_table.utm_campaign,
funnel_product_page_to_subscribed_table.utm_content, funnel_product_page_to_subscribed_table.coupon_code,
funnel_product_page_to_subscribed_table.discount_coupon_submit]
sorts: [funnel_product_page_to_subscribed_table.channel_group]
limit: 10
show_view_names: false
show_row_numbers: true
transpose: false
truncate_text: true
hide_totals: false
hide_row_totals: false
size_to_fit: true
table_theme: white
limit_displayed_rows: false
enable_conditional_formatting: false
header_text_alignment: left
header_font_size: 12
rows_font_size: 12
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
x_axis_gridlines: false
y_axis_gridlines: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
legend_position: center
point_style: none
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
defaults_version: 1
series_types: {}
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
Country: funnel_product_page_to_subscribed_table.country
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 116
col: 9
width: 15
height: 7
- title: Top 10 attributions in Coupon Success Count
name: Top 10 attributions in Coupon Success Count
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
type: looker_grid
fields: [funnel_product_page_to_subscribed_table.channel_group, funnel_product_page_to_subscribed_table.utm_medium,
funnel_product_page_to_subscribed_table.utm_source, funnel_product_page_to_subscribed_table.utm_campaign,
funnel_product_page_to_subscribed_table.utm_content, funnel_product_page_to_subscribed_table.coupon_code,
funnel_product_page_to_subscribed_table.discount_coupon_success]
sorts: [funnel_product_page_to_subscribed_table.channel_group]
limit: 10
show_view_names: false
show_row_numbers: true
transpose: false
truncate_text: true
hide_totals: false
hide_row_totals: false
size_to_fit: true
table_theme: white
limit_displayed_rows: false
enable_conditional_formatting: false
header_text_alignment: left
header_font_size: 12
rows_font_size: 12
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
x_axis_gridlines: false
y_axis_gridlines: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
legend_position: center
point_style: none
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
defaults_version: 1
series_types: {}
listen:
Partition Date: funnel_product_page_to_subscribed_table.partition_date
Country: funnel_product_page_to_subscribed_table.country
UTM Medium: funnel_product_page_to_subscribed_table.utm_medium
UTM Source: funnel_product_page_to_subscribed_table.utm_source
UTM Campaign: funnel_product_page_to_subscribed_table.utm_campaign
UTM Content: funnel_product_page_to_subscribed_table.utm_content
UTM Term: funnel_product_page_to_subscribed_table.utm_term
Entrypoint Experiment: funnel_product_page_to_subscribed_table.entrypoint_experiment
Entrypoint Variation: funnel_product_page_to_subscribed_table.entrypoint_variation
Pricing Plan: funnel_product_page_to_subscribed_table.pricing_plan
OS Name: funnel_product_page_to_subscribed_table.os_name
OS Version: funnel_product_page_to_subscribed_table.os_version
Coupon Code: funnel_product_page_to_subscribed_table.coupon_code
Channel Group: funnel_product_page_to_subscribed_table.channel_group
row: 123
col: 9
width: 15
height: 8
- name: Coupon submissions associated with attributions
type: text
title_text: Coupon submissions associated with attributions
subtitle_text: ''
body_text: 'This is the session counts in the filtered range of *Partition Date*
for **Coupon Submission**. '
row: 116
col: 0
width: 9
height: 7
- name: Coupon Success associated with attributions
type: text
title_text: Coupon Success associated with attributions
subtitle_text: ''
body_text: 'This is the session counts in the filtered range of *Partition Date*
where **a coupon was successfully applied**. '
row: 123
col: 0
width: 9
height: 8
- name: 'Coupon Application Event Tracking '
type: text
title_text: 'Coupon Application Event Tracking '
subtitle_text: ''
body_text: 'This tile tracks the number of sessions using flow ids when a coupon
was submitted and/or was successfully applied. The acceptance rate is the ratio
of the number of sessions that have a coupon successfully applied over the ones
that have a coupon submitted in percent. '
row: 109
col: 0
width: 9
height: 7
filters:
- name: Partition Date
title: Partition Date
type: field_filter
default_value: 28 day
allow_multiple_values: true
required: false
ui_config:
type: relative_timeframes
display: inline
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: []
field: funnel_product_page_to_subscribed_table.partition_date
- name: Country
title: Country
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: advanced
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: [Channel Group, Entrypoint Variation, Entrypoint Experiment,
Pricing Plan, UTM Medium, UTM Source, UTM Campaign, UTM Content, Coupon Code]
field: funnel_product_page_to_subscribed_table.country
- name: Channel Group
title: Channel Group
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: checkboxes
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: [Entrypoint Variation, Entrypoint Experiment, Pricing Plan,
UTM Medium, UTM Source, UTM Campaign, UTM Content, Coupon Code]
field: funnel_product_page_to_subscribed_table.channel_group
- name: UTM Medium
title: UTM Medium
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: advanced
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: [Country, Channel Group, Entrypoint Variation, Entrypoint
Experiment, Pricing Plan, UTM Source, UTM Campaign, UTM Content, Coupon Code]
field: funnel_product_page_to_subscribed_table.utm_medium
- name: UTM Source
title: UTM Source
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: advanced
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: [Country, Channel Group, Entrypoint Variation, Entrypoint
Experiment, Pricing Plan, UTM Medium, UTM Campaign, UTM Content, Coupon Code]
field: funnel_product_page_to_subscribed_table.utm_source
- name: UTM Campaign
title: UTM Campaign
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: advanced
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: [Country, Channel Group, Entrypoint Variation, Entrypoint
Experiment, Pricing Plan, UTM Medium, UTM Source, UTM Content, Coupon Code]
field: funnel_product_page_to_subscribed_table.utm_campaign
- name: UTM Content
title: UTM Content
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: advanced
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: [Country, Channel Group, Entrypoint Experiment, Pricing Plan,
UTM Medium, UTM Source, UTM Campaign, Coupon Code]
field: funnel_product_page_to_subscribed_table.utm_content
- name: UTM Term
title: UTM Term
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: advanced
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: [Channel Group, Entrypoint Variation, Entrypoint Experiment,
Pricing Plan, UTM Medium, UTM Campaign, UTM Content, Coupon Code]
field: funnel_product_page_to_subscribed_table.utm_term
- name: Entrypoint Experiment
title: Entrypoint Experiment
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: advanced
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: [Country, Channel Group, Entrypoint Variation, Pricing Plan,
UTM Medium, UTM Source, UTM Campaign, UTM Content, Coupon Code]
field: funnel_product_page_to_subscribed_table.entrypoint_experiment
- name: Entrypoint Variation
title: Entrypoint Variation
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: advanced
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: [Country, Channel Group, Entrypoint Experiment, Pricing Plan,
UTM Medium, UTM Source, UTM Campaign, UTM Content, Coupon Code]
field: funnel_product_page_to_subscribed_table.entrypoint_variation
- name: Pricing Plan
title: Pricing Plan
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: checkboxes
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: [Country, Channel Group, UTM Campaign]
field: funnel_product_page_to_subscribed_table.pricing_plan
- name: OS Name
title: OS Name
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: advanced
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: []
field: funnel_product_page_to_subscribed_table.os_name
- name: OS Version
title: OS Version
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: advanced
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: [OS Name]
field: funnel_product_page_to_subscribed_table.os_version
- name: Coupon Code
title: Coupon Code
type: field_filter
default_value: ''
allow_multiple_values: true
required: false
ui_config:
type: advanced
display: popover
options: []
model: mozilla_vpn
explore: funnel_product_page_to_subscribed_table
listens_to_filters: []
field: funnel_product_page_to_subscribed_table.coupon_code